As we move towards greater transparency in our grooming & beauty products, it may surprise you to learn about potentially harmful ingredients found in some of our favourite fragrances. There’s no glossing over it – the grooming & beauty industry is one of the biggest culprits in contributing to waste across our planet.
As someone who is lover of all things grooming and fashion, I feel it’s important to make conscious decisions about products I use, it’s origin and the impact my use will have on our environment.
While calls for all natural products are at an all-time high, it is important to consider eco-conscious and sustainable alternatives that best respect the environment and have a positive social impact rather than the push for exclusively non-synthetic formulas.
Introducing Acqua di Parma’s (ADP) new addition to the cologne family in the form of Colonia Futura. So much more than just a fragrance, this new family member is a genuine emblem of the sustainability manifesto of the historic Italian Maison, and significantly takes the name of Acqua di Parma Futura.
Sustainability, in Acqua di Parma’s view, means preserving traditions, respecting and renewing them in a dynamic and vibrant transition between past, present and future, to protect and share authentic Italian style, alive and intact, to future generations and they have done so perfectly with this welcome addition to their stellar line of luxurious products.
For over a century, since 1916, Acqua di Parma’s purpose has indeed been to safeguard and pass on the Art of Italian Living. Today, as new environmental scenarios and lifestyles develop, the Maison feels it is the right time to release a new product that encapsulates this commitment.
This fragrance is firmly rooted to the heart of the brand, to its original universe. In fact, Colonia Futura follows the tradition of Colonia, an iconic fragrance of the Maison, in the olfactory signature and in the quality of its Frutti d’Oro, but projects it into the future, in the knowledge that sustainability is the necessary condition for evolution.
Composition & Notes
The composition of the new Eau de Cologne contains 99%* natural origin ingredients in line with the ISO16128 standard. Closely connected with nature and fully respectful of the local crops and human resources employed to make it, this fragrance takes some of the most classical and attractive ingredients of the Cologne scent structure and therefore of the history of perfumery, selecting the best and richest qualities of original sensory tones and reinterpreting them in a vibrating and contemporary key. The bright sparkling tones of P.D.O. (Protected Designation of Origin)
Bergamot from Calabria, the roundness of Clary Sage and the freshness of Lavender are the key essences of Colonia Futura. These olfactory notes are skilfully blended and dosed in a composition highlighting the bright richness of Italian sun-filled landscapes, which has always been the trademark of Colonia.
The Iconic Packaging
Synonymous with the ADP brand is the striking yellow that instantly draws you. The packaging, designed in accordance with an environmentally-friendly format, is also sustainable. Among the packaging innovations there is the recycled and recyclable plastic cap, replacing the iconic bakelite one. The dispenser can also easily be parted from the glass bottle making it easily removed for recycling.
The label is made with scrap dust from marble quarries: it is applied to the bottle and to the Parma yellow box characterised by its trademark cylinder shape, and by sage green tones that echo the main ingredient of Colonia Futura. The iconic cylinder is made of FSC certified cardboard. Each individual element hints at a sustainability that affects each and every level of the production chain and places the individual components in perspective of a circular economy.
The recyclable nature of all these elements of Colonia Futura embodies Acqua di Parma’s efforts to promote a more conscious use of the planet’s resources and at the same time reap the benefits of the circular economy. Recycling glass, as well as plastic, means a lower emission of polluting materials on the planet, for an overall benefit at every level, from environmental to social.
What Makes A Fragrance Sustainable
If you’re trying to figure out whether your scent is environmentally and socially friendly, you’ll first need to determine what elements make up a sustainable product.
- The production process takes the environment and social justice into consideration. When determining the sustainability of any product, you need to consider the social and environmental implications of both the unit and the brand who manufactured it.
- The scent’s entire manufacturing and distribution process is rooted in a low-waste mentality. The global waste crisis is a real thing. If we don’t act now and prioritise low-waste consumerism, we face a huge uphill struggle. This future could come sooner than you think too, with experts predicting it within the next 30 years if we don’t make major changes.
- The company minimises their carbon footprint and emissions. A sustainable fragrance goes way deeper than the bottle itself.
- How is the product tested? Animal testing is cruel and unusual punishment for a species that can’t speak for themselves. Despite this popular notion, some companies continue the practice—but cruelty-free labelling is more commonplace than ever.
Acqua Di Parma ticks all these boxes with a scent that defines a new beginning. As our community learns more and more of what it means to be sustainable, we’re finally delving into the minutiae. Designer perfumes and premium fragrances are products we know and love; they’ve been around for centuries and a simple scent often brings back treasured memories long since passed.
Implementing environmentalism and sustainability into your fragrance collection is the next step in leading a thoroughly eco-friendly life. You won’t ever be perfectly zero waste or impact free—and that’s okay. As long as you’re trying, you’re doing your part. Pair your favourite luxury scent with eco-friendly apparel and you’re well on your way living a more ethically balanced lifestyle.
*In partnership with Acqua Di Parma*
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